E-commerce Website Development

With the rapid development of technology, consumer purchasing habits are changing as well – increasingly more goods are purchased without stepping out from home, and the need for omnichannel trading solutions is growing. Efficient e-commerce has become a necessity rather than an advantage, so tools and features for the development of e-commerce platforms are increasingly available. One of the most popular tools for creating e-commerce platforms – Magento, Prestashop, WooCommerce, Shopify, Opencart, etc.

A high-quality e-shop gives business more visibility and helps to attract target audiences. Optimal UX/UI design solutions and integrated payment functions ensure the best browsing experience and increase the number of returning customers. In addition, specific e-commerce solutions speed up ordering, sales and delivery processes, making goods and services more accessible. Such e-commerce solutions save not only time, but also considerable financial resources.

Magento

Magento is currently considered one of the most popular content management systems for e-commerce. The Magento e-commerce platform is distinguished by its capacity to withstand a very large number of products, expandability, flexibility and security, making it one of the most suitable solutions for medium – large companies engaged in e-commerce. More about Magento.

Market analysis

Detailed analysis of customers’ needs, products and competitive environment is the first and very important step in the development of the e-shop. By properly conducting market analysis and eliminating competitors online advertising solutions, you will be able to assess the success of your future project. Analyse errors on other websites, pay attention to their ranking in search engines, UX usability and user-friendliness. Well done homework – half the work.

Objectives and strategy of the project

After analysing your competitors and deciding which business niche you will compete in, chose the goals and strategy of your project. Are you looking to be the first on the market to offer your products? Or going to create a blog and develop affiliate marketing projects? Only by setting business goals properly will it be easier to plan strategic actions.

Structure and design

It is important to create the right website structure to make it user-friendly, to meet UX requirements, to avoid duplication of information. You also have to decide how you position yourself. This will be influenced not only by the marketing solutions, but also, for example, by the design of the website. Find some examples you like and present them to a dedicated team that develops an e-commerce solution.

Technical part of the project

Once you have analysed your website, set your goals, and chosen the design you want, the most important stage of the website development process begins – programming. With the right IT agency, your website should see the light of day within the timeframe specified in the agreement. Before you start working, discuss everything with your partners – costs, deadlines, the software you plan to use, so you don’t have to be disappointed halfway through the project.

Support

Before your e-shop sees the light of day, test it to make sure all the tools on the site work properly and that the project is suitable for different screen types and smart devices. If your website is technically sound, optimise your website for search engines (SEO), so you can be sure that Google crawlers will reach your website and that it will be visible to prospective customers.

The development and expansion of an e-shop, based on the latest technologies and other digital marketing solutions, helps trade-oriented businesses not only to operate efficiently in the local market but also to expand internationally. Remember that a quality e-commerce solution is the key to a global marketplace, and we can help open that door. We develop complex e-commerce platforms, ensure the smooth functioning of interconnected systems and advise on e-commerce development.